Survival Lessons from an Anglerfish

If you’ve read any of my articles or watched any of my videos (, you know that I relish the opportunity to apply the time-tested strategies of living organisms to the challenges we face in our personal and professional lives.

In a nutshell, the central premise and main driver of biological success is survival in a competitive ecosystem. Coincidentally, devising a way to survive and thrive in a contested market is equally foundational to business success.

Given this reality, my latest article outlines the importance of differentiation, and how setting yourself apart through your products and services is essential to survival and prosperity.

The article, which appears in the latest issue of Independent School Magazine, addresses the situation within my old ecosystem–education, but the lesson applies equally to your industry and endeavors as well. I hope you enjoy it.

SURVIVAL LESSONS OF AN ANGLERFISH by Kurt D. MacDonald (Independent School Magazine, Fall 2016)